After the long-awaited joint effort that everyone has been waiting for for many weeks and it’s finally here. Embrace the aesthetic of the Y2K with the brand-new Ganni X New Balance Kicks, which are suitable for jumping, running and sprinting all over the city! This limited-edition collection is perfect for Spring-Summer vibes and is the perfect blend of comfy and cutesy!
If you haven’t heard about this new collaboration launch, Worry not, we will provide you with a quick dump on the collaborations and where you can get the new Ganni X New Balance collection and how much it costs.
Ganni
Ganni is well known as a luxury brand with more affordable costs in the fashion industry. This brand sits in a sweet spot right between Zara and Dior. Aside from that, Ganni is also well known as a brand that focuses on boosting the confidence of women. Their #GANNIGirls is more a state of mind than anything else. Noting the ‘s’ at the end of their hashtag, #GANNIGirls welcomes everyone and is a form of self-expression. These brand headquarters are located in Copenhagen. Ganni is a Danish designer brand that has the superpower to transform anything that appears old-fashioned and “bad” into something trendy and cool.
New Balance
New Balance is a well-known brand for sportswear apparel. They stand for something bigger than sneakers and champion those driven fearlessly by their passions. By elevating sports, New Balance aims to do the right thing for the planet and people by aiding athletes in their pursuit. Whether it means aiding professional athletes to win medals and create new records or inspiring them to adopt a healthier lifestyle and break their new personal records.
Aside from that, New Balance products are also the perfect blend of style and utility, providing consumers with the desired aesthetic and the necessary performance technology. They reach these goals by utilising their ingenuity and remarkable abilities in conjunction with a large number of associates from all over the world.
Ganni X New Balance Collection
Inspired by the New Balance 2002R, the Ganni x New Balance Collection features a new look on the classic 2002R shoe by renewing them in two unique prints and colourways. This collection features subtle shades of green and grey, along with pops of colours. In addition, it also features the Scandinavian brand, Ganni’s logo, which gives us 2000s vibes.
For this collaboration, Ganni and New Balance decided to work with environmentally preferred materials under the green leaf standards of New Balance, which they have developed a shoe with an upper shoe consisting of more than 50% of recycled content and a 5% regrind rubber outsole which makes it a perfect fashion-forward shoe and a “runner-city sneaker hybrid” for a lovely, gorgeous girl required to explore the city in style.
According to the Ganni Creative Director, Ditte Reffstrup mentions that “The NB 2002R style truly fits into the Copenhagen way of dressing”. As they are always “cycling and running somewhere”, this sneaker is the perfect mix of function and fashion. It is “a huge honour to put a GANNI spin on such an iconic New Balance shoe”.
Thanks to Ganni’s global relevance among fashion-conscious consumers and many of their #GANNIGirls often styling outfits with New Balance sneakers, we couldn’t have seen a perfect collaboration between the two brands.
Those that are interested in getting these Ganni X New Balance shoes can buy them at any of the labels’ official e-commerce websites worldwide, starting on April 13, 2022, with a price tag of USD 150 or RM762.
