As spring arrives in March, renowned global hotpot brand Haidilao marks its 31st anniversary with a celebration like never before. For the first time, Haidilao is revealing 31 fascinating untold stories about the brand while introducing an exclusive overseas edition of blind boxes and blind bags, bringing a touch of playful interaction and cultural charm to the festivities.
31 Haidilao Stories – Waiting to Be Discovered!
Having served diners across the globe for over three decades, Haidilao is known not only for its exceptional service and innovative cuisine but also for its many little-known yet intriguing stories. This anniversary, Haidilao unveils some of its most mysterious brand insights, including:
The Origin of the Name: Do you know where the name “Haidilao” comes from?
The Story Behind Viral Slang: From “A little fairy is here for hotpot” to “secret menu hacks”, what’s the story behind Haidilao’s trending catchphrases?
Hotpot Innovations Across Borders: How has Haidilao adapted its flavors to different countries, creating uniquely localized hotpot experiences?
A Harvard Business Case Study: How did Haidilao become a classic business case study at Harvard?
Blind Box Surprises – Unveiling a World of Haidilao Delights
Embracing the global blind box trend, Haidilao launches its exclusive 31st anniversary IP blind box keychains——Each design symbolizes a unique aspect of the brand:
Bubble Blower Edition – Representing the fun and interactive dining experience at Haidilao.
Noodle Dance Edition – Showcasing Haidilao’s signature noodle-pulling performance for visual and culinary delight.
31st Anniversary Special Edition – A commemorative piece celebrating Haidilao’s incredible journey.
Sweetheart Edition – Reflecting Haidilao’s warm and thoughtful customer service.
Gift Edition – Symbolising the delightful surprises Haidilao brings to every dining experience.
Hidden Birthday Edition – Featuring the brand’s mascot holding a birthday cake, celebrating Haidilao’s milestone moment.
In addition to the adorable blind box keychains, there are also exclusive fridge magnets representing its 15 global markets, including Singapore, Malaysia, Vietnam, Japan, the US, the UAE, Australia, and more—allowing you to take a piece of Haidilao’s international journey home.
How to Get Yours?
March 2025 – Visit any participating outlet from Monday to Friday before 6 PM and order a designated anniversary set meal to receive a limited-edition overseas blind bag.
Set Meal Prices:
RM199 (for two people) – Includes one blind bag fridge magnet
RM288 (for four people) – Includes one exclusive blind box
31 Years of Passion & Innovation
Over the past 31 years, the brand has grown from a small shop into a global hotpot icon, winning the hearts of food lovers worldwide with its outstanding service, distinctive dining culture, and continuous innovation. This March, join us in celebrating Haidilao’s 31st anniversary—discover hidden brand stories, unlock exclusive surprises, and share the joy of hotpot together!
